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Back to the Basics - Design Conference
Challenge:
Na Kim: the graphic designer, is scheduled to be the keynote this year at Glasgow's annual design conference. I had to create a branding system and event title that reflected Na Kim's unique style.
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Observations
Na Kim's designs utilize unique blend of modernism, De Stijl and constructivism that are used to create complex patterns and systems of communication. They rely on simplistic type and graphics that are heightened with repetition and scale. ​
Solution
The title "Back to the Basics" references Kim's preference towards simplistic graphics and colors. The design pairs the minimalist graphic elements with complex typography, tulip fold brochure, and digital animations
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